Was my pillow and the backs of my eyelids after all day at demo and on the show floor...
Seriously though, it was the interactions with people; dealers, friends, acquaintances new and old.
Product is great, but it is only substrate for the experience.
Camping out at Dirt Demo was fantastic! Tim and I left Dirt Demo setup about 5:00 Sunday afternoon loaded up on Burritos and headed up into the hills. After hours riding, getting electrocuted (only a slight tingle, keep hands on the rubber) under the high tension power lines, and pushing for a few more hours we made camp overlooking the town of BC.

We rolled out our ground cloths; Tyvek for me, and E-Blanket for Tim, aired up our mattresses, and layed out our bags under the stars. Despite all the light pollution the stargazing was great. We sipped a bit of coffee and talked for quite awhile about nothing and everything and dozed off to sleep.

Monday morning brought a nice cool breeze that convinced me to climb in my bag pre-dawn. Mostly to keep it from blowing away... When light broke the alcohol stove was lit and more coffee consumed before the roll back into town.

Best start to IB in the past 5 years I've been there. I'm thinking this will be an annual. Are you in?